Organizations
shouldn't be afraid of using bulk SMS services
to
support
their advertising
campaign. After all, research shows that SMS messages are read more
than any other informing
medium. According to hemsmaedia.com
98
% of all SMS messages are looked at and are read within an average of
5
seconds. So it's very
highly
likely your messages will be successfully reaching your gathering
of people.
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However, a client's telephone is a private place and the last thing they need it to get annoying or unessential text messages, so it's important to get your bulk SMS advertising campaign right. Here are few tips that will help you use bulk SMS marketing successful.
Content
What
is in the SMS messages you send out is very essential.
Content very much depends on what kind
of organization
you are and what you're trying to achieve, however
there are a
few
some things that each
organization
needs to consider.
You only have a small space in which to put your message; 160 characters to be exact, so your substance needs to be clear and to the point. A message that is too short doesn't give enough data and a message that is too long will lose the client's advantage. Basically, what you need to pick up from a text message is a reaction, so give them something to react to. Offers are a especially good way at attracting a user's attention.
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Timing
What
time you send out your
SMS
may vary depending on your business. For example a café may wish to
drive clients
to their business during lunch time, so they'll decide
to send their messages just before midday, when people are starting
to discuss their lunch plans.
There
are, however, sometimes you should avoid altogether. Mondays are a
terrible
day to send out SMS messages because people are regularly
most busy after taking time off through
the
weekend.
Regularity
Most clients
probably won't need
a day by day text
message from your organization,
nor will you need
to
send out that many messages every month. If you send messages too
regularly.
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